10 Questions with AJ Williams

AJ Events

Planner - AJ Williams

10 Questions with AJ Williams
  • Business: AJ Events
  • Location: Boston, Massachusetts MA
  • Experience: 25 Years
  • Profile: AJ Events
  • Website: ajwevents.com

1. Introduction: What's your story?

Hi I'm AJ Williams, Founder and Creative Director of AJ Events. I was in the events industry for 6 years and decide to launch my business after having an epiphany during the 9/11 tragedy. AJ Events, 18 years later in business, is a full-service event production firm specializing in fundraisers and event experiences for corporate and luxury weddings. We focus on engagement, innovative design, and flawless execution. Most recently I was named by BizBash as one of the "Most Influential Event Professionals” in the country and have been featured in BRIDES, Top Planner every year by the Boston Business Journal and more. I have been lucky to work with some of the biggest names and brands in the industry like Mercedes-Benz, Informa, Jennifer Hudson, Earth, Wind & Fire, Queen Latifah, Anthony Anderson, President Bill Clinton, Michael McDonald, Vanessa Williams, Danny Glover, Common, The Eagles, Run DMC, and many more.

From “Yes!” to “I Do!” we will walk hand-in-hand with you through the entire wedding planning process. We believe in a fresh, personable approach to planning and design and all events are custom-tailored to fit the specific needs and unique style of each client. Our thoughtful process and execution allow for seamless and quality events, stunning visuals, and unmatched experiences. I am involved in every step of the way whether it's a large wedding event or a 40 person milestone birthday party. I have produced events, with my team, all over the Globe ranging from intimate dinner parties, charity galas, corporate branded events, weekend-long celebrations to festivals. Our approach is a collaborative experience, while we plan the perfect plan for your event.

We have a stellar reputation for producing highly creative and immaculately executed wedding experiences for the world’s most distinguished clients. With a network that includes limited access locations, exceptional entertainment, and exclusive suppliers, AJ is highly sought after to produce destination events and weddings. We design luxury and memorable weddings, catering to the stylish and discerning bride. We know that the city’s and Nantucket’s flourishing social scene demands sophistication, a meticulous palate, and discretion. That's the difference. We focus on experience and innovative ideas, not imitation. Our approach is simple, listen and create the wedding of your dreams.

2. What's your experience as a wedding planner? How many weddings have you planned?

I have 25 years of experience as an event professional.

3. What sorts of services do you offer (month-of coordination, full-service planning, or à la carte planning)?

We offer full-service event planning including event design, graphic design, logistics, entertainment, and production. We also offer month-of planning which is 3 months pf planning.

4. How do payments work (a percentage of the wedding budget, a flat fee etc.)? What are the different packages that you offer and which one is your most popular package?

Our most popular package is full-service planning Our clients see the value as we offer design, creative and "The Experience" wedding planning. We charge a flat rate based on the scope of the event.

5. Who else is in your team and how many people on your staff will be at the wedding?

It depends on your wedding how many of our team will be working for you on your wedding day or weekend. For small weddings, we staff three planners to ensure you both are treated as the star of the day. Our day-of team starts with three planners and goes up pending scope and specialty staff requests.

6. What happens if you're sick or otherwise unable to be there on the day of the wedding?

Thankfully that has yet to happen, but I have a strong, solid team of experienced planners. My team is amazing!

7. How many meetings will you have with the couple and how will they be involved?

It depends. Our bridal clients can be very involved in the process or hand us free reign with check-ins for approval. That's up to the couple. We are flexible.

8. Will you handle the invitations, from wording and ordering to the addressing and mailing? What about guest list coordination and RSVPs?

We are full-services and handle it all. Scriptwriting, wedding party styling, material design, diagrams with table assignments. You name it, we will handle it for you.

9. Do you handle rentals? Will you coordinate delivery, arrival and set up times with the photographer, the florist, the musicians and the caterer/banquet manager?

Yes, yes, and yes. We are extremely detailed with our venues and our vendors. We develop multiple event plans with timelines for the wedding events and the couple, wedding party and the family receives a beautiful itinerary.

10. Can you create a timeline that tells everyone involved in the planning process (other pros, members of the wedding party, to-be-weds and families) what to do and when to do it? How will you make sure everyone sticks to the schedule?

This is the reason we start at three planners for small weddings. The devel is in the details. Our experienced team confirms and reconfirms the event pros, entertainment, officiants, rentals companies, photographers, etc. Even adding details on flatlays for timing and where to retrieve items, etc. We are extremely detailed with our venues and our vendors. We develop multiple event plans with timelines for the wedding events and the couple, wedding party and the family receives a beautiful itinerary with where to be, what time, with who, and if culinary is involved.



WeddingRule Editor’s Choice 2020