10 Questions with Faith Moore

Bel Amour Events

Planner - Faith Moore

10 Questions with Faith Moore

1. Introduction: What's your story?


My name is Faith Moore, owner of Bel Amour Events. I started event planning in San Diego in 2014. The Planner I worked for out there was an AMAZING teacher. I worked under her and she trained me and took me through so much detail, that I would safely say that her program is far deeper than any certification I had ever researched.

I was thriving as I stared "plying with the bog dogs" in the Southern California market, but when family called me back to the midwest, moving was the only option, so I took off, and with my former boss as my only ally, I jumped in and started Bel Amour Events. In 2010, BAE was born. In my first year, I took 13 events, and quickly became a very well known planner in this area (not that this is a massive city, but still). Business grew quickly and I had a true passion for seeing these couples have their dream weddings come to like. But then like began to shift. And then I got divorced. When I got divorced, I suddenly lost my joy for the event. Around the same time, may of the couples I had assist in getting married, also began to file for divorce. I felt like in that moment, I was no longer able to see a purpose behind my work. I know that If I was no longer able to truly care for other in the right way and have the right kind joy for them in the planning process, I needed to step away. My entire team was in agreement. So at the end in 2018 we decided we were not going to book any event for 2019. We were going to take a step back. November 17th, 2018 was our last event aside from one event in Oct of 2019 and I didn't know if I would ever take any more. I decided to sit and wait.

I took that time to focus on my health. I pursues my own relationship and got married myself. I studied life development, mental health, life coaching, business growth, entrepreneurship, and so many other things, and I spent time seeking out my passion.

In that year of 2019, I found it. My passion was seeing others succeed. It was being other entrepreneurs grown and succeed, and it was seeing couples succeed in their wedding dreams! So we decided that our October 2019 wedding would be a relaunch event when we had those images back!

So around Dec, 2019, I received a full gallery of images from the photographer, we announced our relaunch, a booked a couple of events... and the COVID and a major health downturn for myself..

SO I did what any smart entrepreneur would do and I pivoted. I joined together with my former boss in San Diego and we launched Inspired to Plan; a membership community and podcast for planners.

Currently my 2021 season is filling up nicely and I am happily balancing both, which is exactly where my passion sits. I do not see success in the number of events I do, but in the success in the events the occur.

2. What's your experience as a wedding planner? How many weddings have you planned?

I started in 2007. I have planned over 300 weddings plus countless other events.

3. What sorts of services do you offer (month-of coordination, full-service planning, or à la carte planning)?

Our month of service we now offer on a limited bases. This begins 60 days out. We mostly focus on our design based clients and full service clients.

4. How do payments work (a percentage of the wedding budget, a flat fee etc.)? What are the different packages that you offer and which one is your most popular package?

50% down, remainder due two weeks prior unless they are a full service based client and then they can choose to make instalment payments if they prefer.

Level 1: Coordination Package: Service bringing 60 days prior to the wedding. With this, they do the planning and we sit down with them at the 60 day mark to do over all the details and wrap up everything from this point on.

Level 2: Design Package: Includes everything in Level 1 plus anything related to design and all vendor meetings related to design. (MOST POPULAR)

Level 3: Full service.

5. Who else is in your team and how many people on your staff will be at the wedding?

I have 6 team members and there are 3-4 planners at ever event. More for larger events.

6. What happens if you're sick or otherwise unable to be there on the day of the wedding?

My assistant coordinator is fully prepped to take the event, although in my 14 years, I have never missed an event.

7. How many meetings will you have with the couple and how will they be involved?

This depends on the level of service,

Level 1: 1 in person. They are very involved as they are doing most of the planning.

Level 2: Could be as many as 5-7 . They are still pretty involved, but often lean on me much more.

Level 3: Could be unlimited. They are as involved as they wish to be. I have has couples say "I like this color, see you at the wedding" and I have had some who want to be in on every details. It's up to them.

8. Will you handle the invitations, from wording and ordering to the addressing and mailing? What about guest list coordination and RSVPs?

This is available for us to fully handle but it depends on which level of service they select.

9. Do you handle rentals? Will you coordinate delivery, arrival and set up times with the photographer, the florist, the musicians and the caterer/banquet manager?

Yes, we will handle all rental needs when selecting our level 2 or 3 package. And with all vendors, we coordinate all of the arrival times, procedures or setup and take down as well as their needs throughout the day and build that into our timelines which all vendors receive prior to the wedding day, regardless of which wedding pacha is selected!

10. Can you create a timeline that tells everyone involved in the planning process (other pros, members of the wedding party, to-be-weds and families) what to do and when to do it? How will you make sure everyone sticks to the schedule?

Yes, we execute the wedding day times at a very high level and good communication with each vendor ensures that it is followed to a T on the wedding day!



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