10 Questions with Emma Clark

Moss & Maeve Event Planning & Styling

Planner - Emma Clark

10 Questions with Emma Clark

1. Introduction: What's your story?

Hi! I'm Emma Clark, the founder and lead planner of Moss & Maeve Event Planning & Styling. I started working in the wedding industry about seven years ago, while I was finishing my Bachelor's degree in Psychology at the University of Colorado Boulder. I assisted and became a lead planner with a planning and coordination company in Boulder as a part-time job until I finished my degree.

Right away, something just clicked for me and the more I learned about the industry, the more I fell in love with it. I've always been very creative and organized: the two most important qualities for a planner to possess, so my job has always felt like a perfect fit—kind of like Cinderella's shoe. Each wedding is completely different from the last, so planning them is always a unique experience and never gets old (lucky me!).

After graduating from CU, I moved to Denver and worked as a lead planner for another year before starting my own company: Moss & Maeve. Going out on my own and starting a business was the best decision I've ever made. I absolutely adore every aspect of planning weddings and it's a privilege to be trusted with one of the happiest days of people's lives.

2. What's your experience as a wedding planner? How many weddings have you planned?

I've worked in the wedding industry for seven years and have been a lead planner with two different wedding planning and coordination companies before starting Moss & Maeve, which I launched three years ago. Over the years, I've probably planned 50+ weddings, with around 20 weddings coordinated through Moss & Maeve.

3. What sorts of services do you offer (month-of coordination, full-service planning, or à la carte planning)?

I offer three different planning packages: the month-of coordination, partial, and full-service planning packages. Each package is set apart from the others by the services included, such as day-of coordination, planning and design, decor set up and breakdown, vendor coordination, vendor communication, day-of timeline creation, budget management, floor plan creation, etc.

The full plan is the most extensive package and includes assistance with practically every aspect of the planning process. This package also includes a custom wedding planning checklist that delegates tasks into monthly to-do lists that I will assist with along the way. This checklist can help make the process feel much less overwhelming. My ultimate goal is to make my clients' planning process not only stress-free, but also enjoyable!

4. How do payments work (a percentage of the wedding budget, a flat fee etc.)? What are the different packages that you offer and which one is your most popular package?

Each package requires a flat fee with a $500 deposit to hold the wedding date. The remaining payment is due 14 days prior to the event. If the couple would like to split up the remaining fee into several payments, that is perfectly fine as well!

My most popular package is probably the partial plan because it includes vendor referrals and vendor communication early on in the planning process in addition to everything that is included in the month-of coordination plan.

5. Who else is in your team and how many people on your staff will be at the wedding?

I have one other lead planner and two assistant planners on my team that assist on-site at weddings. I usually require one assistant along with myself to be present at any event with a guest count over 50 people, at no additional cost to my clients.

6. What happens if you're sick or otherwise unable to be there on the day of the wedding?

While this has never happened before, there are other planners on my team who are well-trained and can step in for me if necessary. I always send my assistant planners wedding timelines in advance so they are kept in the loop throughout the planning process and can easily take over in a scenario like this.

7. How many meetings will you have with the couple and how will they be involved?

This depends on the planning package the couple has booked! Monthly meetings in person or over the phone are included in each plan. These meetings begin three months out from the wedding date for the month-of coordination plan, six months out with the partial plan, and up to a year out if the couple has booked the full plan. I touch base with my clients frequently and will add or change meetings based on how involved the couple wants me to be and how much assistance they need each month.

8. Will you handle the invitations, from wording and ordering to the addressing and mailing? What about guest list coordination and RSVPs?

I do not handle invitations; however, I can provide recommendations for companies that can help with ordering, addressing and mailing invitations. For couples that book the full plan, I am also happy to help with RSVPs and creation of a seating chart if that is helpful to the couple.

9. Do you handle rentals? Will you coordinate delivery, arrival and set up times with the photographer, the florist, the musicians and the caterer/banquet manager?

Yes, I absolutely handle rentals, whether that be rental company recommendations, rental selection, or assistance with delivery and pickup.

I can coordinate the delivery of rental items as well as arrival and set up times for all of the other vendors my clients hire: the photographer, caterer, florist, musicians, officiant, transportation company, etc. I will also send out a comprehensive day-of timeline to all of the vendors so that they are aware of the timing of the day in advance.

10. Can you create a timeline that tells everyone involved in the planning process (other pros, members of the wedding party, to-be-weds and families) what to do and when to do it? How will you make sure everyone sticks to the schedule?

Yes, I always develop a timeline for each event that I coordinate! I send these out to my clients and their vendors about a month out from their event date. This allows time for vendors to make any necessary adjustments so the final version of the timeline can be sent out two weeks prior to the wedding.

These timelines include details such as vendor arrival and set up times, a hair and makeup schedule for the bridal party, a photography timeline, the order of the processional, the ceremony outline, the order of special dances and song selections, the order of toasts, etc. Every detail of the day will be included in the timeline so that all of the vendors, family members and wedding party are on the same page on the day of the event to ensure the wedding day flows seamlessly.



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