10 Questions with Chelsea and Dana

WeddingRule Interviewed one of the most popular and a highly sought-after team of wedding floral designers in Texas, Chelsea and Dana of Christie Turner Floral Design. Austin based Chelsea and Dana are the owners and lead designers at Christie Turner Floral Design.

Christie Turner Floral Design

Florist - Chelsea and Dana

10 Questions with Chelsea and Dana

1. Introduction: What's your story?

Howdy!

We are Chelsea Christie and Dana Turner, and we own this little business. I met Chelsea back in 2009 when our kids were in preschool together, and we've been best friends ever since. She's the fashionable, gorgeous one; I'm the short, talkative one. Together we are a dynamic duo who absolutely
love designing wedding florals.

Chelsea is the BEST in the business when it comes to floral installations, and she totally loves climbing on tall ladders. I am devoted to our clients, guiding them through the process and working out all the day-of logistics. We have built a small team of floral designers who continue to amaze with their talent and dedication.

This industry has been such a blessing to us. We have met countless vendor friends and have learned so much from the other female entrepreneurs in this area. Our circle of friends just grows and grows. What a joy! How did we get so lucky?!

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

Oh goodness! We have had the honor of working with over 150 couples in the Central Texas area. That number seems unbelievable in just a few short years. Our business has been so successful and has grown so quickly. It has exceeded our wildest dreams.

We follow our brides and grooms on social media. Our clients often become our friends and we love watching them celebrate their new lives together and often start a family. So many cute little babies pop up in our Instagram feed because of our clients, and that brings us so much joy. With each wedding, we get to see the start of a new family. It's an honor to contribute our design to that special occasion.

3. How far in advance do couples need to secure your services?

I suggest securing your florist 12 months in advance, especially if you are getting married on a Saturday in March, April, or October. Those are the busiest months of the year for weddings in the Central Texas area. But if your timeframe is already shorter than that - just contact us. You might get lucky!

And the most important thing is to secure the florist you want by putting down a deposit. With us, you can tweak the design as the big day gets closer. We don't expect you to finalize the design or even colors 12 months in advance. Just get on our calendar and we will sort out the details later.

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

We price our designs based on size and labor. After chatting on the phone, I will put together a proposal for you. Everything will have pictures, and everything will have prices. You will see the specific flowers and foliages that I plan on using in your designs. And that is just our starting off point. From there, you can request adjustments and together we will tweak the plan until we get it right.

We don't do packages. Every wedding is so unique - every bridal party is different, every venue has special characteristics, every bride has a certain style - and we want our designs to reflect that. That's why I like to talk to each client on the phone or in person. I want to hear about your vision for your wedding. I want to ask you all the questions that pertain to your specific venue. And together we will talk through the design options and come up with a fabulous plan. This is your wedding. You need a unique, one-of-a-kind look. And that's what we provide.

5. How many meetings will you have with the couple, and how will they be involved?

I am here for you. We will talk initially to get enough information to build a proposal. And from there we can talk as much or as little as you like. I am always available for a phone chat or a meetup to go through details. Heck! We will even meet you at your venue for a walk-through. Whatever you need. Chelsea and I have plenty of guidance to offer our brides and grooms. We have navigated many weddings under all kinds of circumstances - COVID, snow, rain, heatwaves, wind storms, cranky mothers, cranky bridesmaids. Feel free to lean on us as you plan your wedding. We can help.

6. Who else is in your team and how many people on your staff will be at the wedding?

Chelsea and I are the owners. And we now have Kayla, Michelle, and Hannah on the team as designers and day-of staff. Michelle is my sister-in-law. Hannah is the daughter of Chelsea's other best friend. And Kayla is a perfect gem of an employee - we couldn't do it with out her. She's family now.

On the day of the wedding, we bring the whole crew, including our teenaged children to help us load and unload the vans. We even trick our husbands into helping us with super-high or super-heavy installations. It is a true family business.

And we will return at the end of the night to gather our materials. We love seeing all the happy guests dancing the night away as the wedding winds down.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

We can do it all - of course!

We love the new white-on-white look many brides are requesting. But we also love working in a rusty, copper fall wedding color palette with fresh pampas grass and plenty of dried Boho textures

For Chelsea - there's never enough eucalyptus greenery. More is more for her!

For me - I love a high contrast look. A modern, black and white wedding is everything!

Send us your Inso pics from Instagram or Pinterest. A picture is worth a 1000 worths. I want to see your vibe.

8. Who will handle setup and delivery? What other services do you offer?

Chelsea and/or I will be present at every wedding with our staff. We set-up everything in accordance with your day-of timeline. We won't leave until every piece of greenery and every candle is in just the right spot.

9. What happens to the flowers after the wedding?

You are free to take home all the flowers if you like. Otherwise, we will donate them to a local nursing home and/or our neighbors and mothers.

10. What is your cancellation and/or refund policy?

Deposits are not refundable. But you are free to make lots of changes to the plan as the wedding day approaches. You can add as much as you like. But you can only reduce the overall contract by 15%.

We have a contract that you will sign when you submit your deposit. It is very standard. No surprises. We are on your team and are rooting for you.

Gallery

Awards

WeddingRule Editor’s Choice 2021