10 Questions with Tristin Johnson

WeddingRule Interviewed one of the most popular and highly sought-after wedding florists & floral designer in Colorado, Tristin Johnson of Project Floral. Denver based Tristin is the founder and owner of Project Floral.

Project Floral

Florist - Tristin Johnson

10 Questions with Tristin Johnson

1. Introduction: What's your story?

Project Floral is a design company that not only loves creativity and flowers, but also loves people! I started my creative journey as an art student intending to become an art teacher and along the way fell in-love with floral design. I found that through flowers and business I could create a company that is passionate about creative people (our design team, freelance team, and internship team) and the couples we design for. I set out to prioritize not just the end product (gorgeous florals and large installations) but also the people. We provide the highest level of customer service and also love our hard-working design team enormously!

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

We have hundreds of weddings in our portfolio and amazing reviews. Project Floral was established in 2013 and for the first few years it was just myself, the founder and I quickly became passionate about growing a team of highly talented designers so that we could take care of couples with a team approach to amazing customer service This approach helped me so much with burn-out and created a sustainable way for me to service weddings for years and years to come as well as satisfying my love for teaching as we developed an internship. We do service a limited number of events each weekend so don't dilly-dally if you are planning a wedding during peak-season in Colorado! (September is our busiest month)

3. How far in advance do couples need to secure your services?

9 months is average for couples to secure their florist. If you are in peak-season, planning a year or more is recommended. Sometimes we do take last minute events, and it really depends on our calendar!

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

Because florals are a custom experience, all of our packages are customizable and reflect minimum investments.

Petite Weddings begin at one-thousand dollars and can include your wedding party flowers and a few a-la-carte items. We only offer delivery 10 miles from Denver for this package and most of our couples prefer to pick up their flowers at our studio and to DIY their own reception decor. This is our most budget-friendly option for couples who want high-style florals and awesome customer service and are okay with doing their own set-up on the actual wedding day.

Full-Service events are our specialty! These events start at five-thousand and range to ten-thousand dollars and up depending on your designs, the location and volume of your event. We love doing big installation and overhead designs for the reception space, and these types of florals require investments between ten to twenty thousand dollars. The process of designing includes a complimentary consultation and a custom quote for your specific event. Don't worry, we keep your quote flexible until the 3 months leading up to your wedding when we start to finalize your order.

5. How many meetings will you have with the couple, and how will they be involved?

Our initial meeting is so fun and gives you a great idea of what to expect from working with us. It is common to make changes throughout the process and to have follow-up phone calls and emails to go over the design options. If your planner is involved, they might help with this, otherwise we will do it together!

We usually have a second in-person meeting around 90 days prior to your event to finalize your style and make sure everything is perfect!

6. Who else is in your team and how many people on your staff will be at the wedding?

During the summer we have a big design team of lead-designers, freelancers and interns! It changes every week and some of our past interns and freelance designers who have been with us for years and love to jump in on our busy weekends. Our full-time staff is a smaller handful of year-round jack-of-all-trades extraordinaries who meet and plan with our clients.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

I would describe our style as modern organic. We love having the latest cool new inventory options including new styles of lanterns, colored candles, styled vase-ware and even offer sign packages (welcome signs, seating charts, table numbers etc). We work hard with clients to customize everything, and the result is usually something that is creative, blending their style with our unique approach to design.

8. Who will handle setup and delivery? What other services do you offer?

If you book full-service with us, the team of designers on your event could vary between two people to ten or more if it is a large floral order! Your lead designer you have planned with will be your point of contact throughout the event and will work with other team-members to orchestrate the designs we have dreamed into together! Team-members will also come back for strike at the end of the event to re-package rental items and leave the venue clean of florals!

9. What happens to the flowers after the wedding?

Great Question! I love this question because it is a part of how I entered the design field! When I was in high-school and collage I used to strike events for other floral companies and was a frequent "flower-rescuer."

Over many years of design experience, I have found that the florals styled and used for events are not the same as those designed for the home. Event florists get their flowers in 5 to 6 days prior to the event, we then work hard to get blooms to their "peak" performance, often allowing roses, peonies, ranunculus, irises, lilies, and similar varieties to stay outside of the cooler in the days leading up to your wedding so they are in their fullest stage of blooming. Unfortunately this also means they are in their last stage of blooming. We often cut stems short to use in low centerpieces and arch displays and this also makes them difficult to re-design for donation. We are always happy when couples and family members choose to rescue any flowers after the event and provide bouquet vases free of charge for the bouquets to be brought home in water.

After many years of floral "rescuing" I realized that my heart behind floral re-use was not just to see those lovely flowers live another day, but in the beauty of giving to the community. We have built into our company a process of donating fresh, new florals to men and women in the community during our slower seasons when we have time and capacity to design beautiful fresh, long-lasting floral arrangements to nursing homes, and non-profit organizations that support people who need a little extra flower-love!

10. What is your cancellation and/or refund policy?

Deposits are always non-refundable. We allow vision changes and work hard with our couples to make accommodations for venue or date changes should they need them. Our contract lays out all of the specifics.

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Awards

WeddingRule Editor’s Choice 2020WeddingRule Editor’s Choice 2021