Bloom Gallery: 10 Questions with Anastasiya Yurinok

Florist - Anastasiya Yurinok

Business: Bloom Gallery
Location: San Francisco, California CA
Experience: 3 Years
Profile: Bloom Gallery
Website: www.bloom.gallery

1. Introduction: What's your story?

My name is Anastasiya Yurinok, I'm a florist and the owner of Bloom Gallery Flowers. I've founded my business occasionally when searching for the perfect bouquet for my own wedding. I knew that I wanted my bouquet to reflect my style and emphasize our love story. I was seeking a personal touch to my bouquet and ended up creating it by myself.

From that moment, I realized the importance of an individual approach to every client. This is what Bloom Gallery Flowers stands for.

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

I started this business long ago in my home country Belarus and continued it when moved to California. For now, I've created and delivered over 100 bouquets and Bloom Boxes, decorated around 20 weddings, and got over 1000 positive reviews from my delighted customers.

3. How far in advance do couples need to secure your services?

They say you should book your wedding vendors 6 months ahead, but this rule does not apply for 2021! Last year the whole wedding industry was on hold (but even then we managed to have a couple of small cozy weddings) so the 2021 season will be the busiest time for all wedding vendors. I would definitely recommend booking your vendors as soon as possible. We're already fully booked for June and July 2021, and have some weddings in December 2021, so if you keep postponing it for "tomorrow" day by day - I'd kindly suggest you to start now.

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

We work to assure an individual approach for every wedding as we know how important this day is. Every bride has a different personality, every love story is made of diverse moments and feelings, therefore there can be no identical weddings. Each design and package are original and bespoke for every single event, we never repeat designs ensuring each wedding to be completely unique. In this case, it's hard to tell you the prices, but let's say that an average bridal bouquet will cost around $200 and the wedding decorations start from $2000. And once again: it all depends on the style, flowers, venue, and size of the wedding itself, so we prefer discussing everything in person.

5. How many meetings will you have with the couple, and how will they be involved?

Our process is entirely personal and getting to know our clients before we start is very important. We had a few weddings during the pandemic and all the communication was done on the phone. Now we're happy that COVID restrictions are over and we get back to normal life! For the first time we meet the couple in person, it's great if we can get to the reception venue and discuss the floral design there - this builds a good connection and helps to gain understanding. Further communication is usually done either by phone or by email.

6. Who else is in your team and how many people on your staff will be at the wedding?

It really depends on the size of the wedding, the amount and complexity of decorations, and timing. Usually, I will have 3 more team members who help me on the wedding day.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

We actually don't stick to a specific design, instead, we love working with new styles, expanding our experience, creating something unique when being inspires by the couples and their love stories.

8. Who will handle setup and delivery? What other services do you offer?

We offer setup, free delivery, and free breakdown.

9. What happens to the flowers after the wedding?

Basically, whatever the couple wishes: they can take the flowers with them or give them to the guests as a small gift and a reminder of an event they've recently been to.

10. What is your cancellation and/or refund policy?

The client must understand that this is a custom order. Contract cancellation must be made in writing or by email. Contract cancellations made before the final payment due 14 days prior to the wedding date will receive a refund of money paid, less non-refundable deposit. Cancellations made less than 14 days prior to the event date will receive NO refund.