Indy JoyRides

Description

Our founder, Matt, was lifting elbows with a buddy late one evening when he received a message from a college pal: “Want to buy a bus?” They were far enough into their cups that the question spurred a brainstorming session full of intriguing possibilities. A few whiskey shots later, and Matt’s entrepreneurial spirit had been awakened. The next day, he was on his way to Milan, Indiana, to pick up Indy JoyRides’ first bus.

Matt and his fraternity brothers had already used the retired school bus for tailgating at Purdue University, so it only seemed natural to put it back on the road as a brew bus. With Indiana’s craft beer scene growing by leaps and bounds, he figured it would be a great way for groups to explore some local favorites without worrying about who would drive.

Matt’s day job as an engineer helped him envision how the bus could be transformed into a party on wheels, with horseshoe seating and a center bar to make socializing a breeze. His fraternity brother Chad came on board as co-owner, applying his sales and marketing expertise to growing the business.