10 Questions with Connie Foster

WeddingRule Interviewed one of the most passionate and highly sought-after wedding florist / floral designer in Texas, Connie Foster of The Daydreamer's Floral Designs. San Antonio based Connie is the founder and owner of The Daydreamer's Floral Designs.

The Daydreamer's Floral Designs

Florist - Connie Foster

10 Questions with Connie Foster

1. Introduction: What's your story?

Hi there! I'm Connie Foster, founder and lead designer at The Daydreamer's Floral Designs serving South Texas and beyond!

I was in Corporate America, in finance, for a very long time. I remember dreaming of the day that I could start my own business creating beautiful events (thus our name.) I had done weddings for family and friends for many years, and in 2018 I decided to take the leap and start my own Wedding Floral Design business and I couldn't be happier that I did, I was meant to create!

I was taught by some of the best designers in Houston and I am very proud of our portfolio. We pride ourselves in going above and beyond and our mission is to exceed expectations always.

I love meeting Couples and bringing their Wedding Day vision to life, it truly is my passion.

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

I started my business in 2018, which I later learned was the slowest year for weddings in South Texas! I did about 6 weddings my first year, and in 2019 I doubled that number plus. I really felt like we were starting to gain recognition and were about to turn a corner. As we all know, in 2020 Covid-19 hit the entire industry and the world hard! All but five small weddings cancelled.

In 2021, we are starting out slowly again, but we are hopeful that things will turn around as more things open up and more people feel comfortable having larger weddings again. We can't wait to be able to create frequently and help create beautiful memories for our Couples.

3. How far in advance do couples need to secure your services?

I would suggest that couples secure their Wedding Vendors as soon as possible to ensure that they get to work with their preferred vendor.

Engagement season is when the majority of weddings are booked. So again, to ensure you are able to work with your vendor of choice, someone you are really comfortable with and trust, I suggest you book as soon as possible after your engagement.

We like to work with couples for at least 6 months, but prefer closer to 9 months to ensure we are really able to capture the unique design and feel the couple desires. Special arrangements for flowers or decor might need to be made, and the sooner these contracts are in place, the less expensive these items will be.

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

Every wedding is unique and different, so we build custom packages depending on the needs of the Couple.

After we consult with our Brides, we offer one All-In Price. We do this so we don't waste everyone's time going line by line, which tends to lead to price shopping, which we feel is not the best way to ensure quality on your Wedding Day.

We do have standard, set prices for small items such as boutineers and centerpieces, but normally everything else is custom deisgned and priced.

We also work with DIY Brides to consult, instruct, and even procure their floral needs if desired.

5. How many meetings will you have with the couple, and how will they be involved?

After consulting by phone or email and obtaining as much information as we can, we will meet with the Couple to determine if we are a good fit. Besides availability, style and price, we believe that compatibility and trust are huge factors to consider when selecting a Wedding Vendor.

After we have been booked, we are always available to consult, discuss, amend, etc. Our mission is to exceed our Couple's expectations always. We like to be as involved as the Couple wants us to be. We also prefer to view the venue ahead of time with our Couple and Coordinator, if we can to ensure we are all on the same page, and offer suggestions.

If I offer a suggestion, and if I have the item in my inventory, I will usually offer to loan it to our Couple at no charge. If it will enhance the overall beauty of the event, I am happy to do it.

6. Who else is in your team and how many people on your staff will be at the wedding?

We have a staff of five and they all have expertise in different areas. Some are great designers, others great Coordinators and some are just all-around awesome.

The size and needs of the wedding will determine how many of us will be on site. (We also provide Day of Coordinating service.)
The Lead Designer will always be at the Wedding to ensure it is exactly as envisioned.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

I would describe our style as non-traditional.
Don't get me wrong, we can do traditional design, as well as garden style, modern, rustic, etc, but I love when we are able to capture the Couples unique style through combining elements of different styles. I prefer not to be put into a design box and ask our couples to trust us, based on our portfolio and previous Client reviews. I assure you I would not take a job that was outside our expertise or comfort zone.

8. Who will handle setup and delivery? What other services do you offer?

Dedicated team members will handle setup and delivery as well as teardown.
The Lead Designer and Day Of Coordinator, if contracted, will also be on site.

As I mentioned earlier, we also provide Day Of Coordination, which we feel is essential for a smooth, stress-free Wedding Day.

9. What happens to the flowers after the wedding?

We always give our Couples the option of designating someone in their family or wedding party to take the flowers with them after the wedding.

Pre-Covid, we would reach out to nursing homes that could use the flowers if our Couples did not want to take them.

10. What is your cancellation and/or refund policy?

We require a 50% non-refundable retainer to book the Wedding date.

We learned through Covid, that there are valid reasons someone would have to cancel or reschedule a wedding, and we are always willing to work with our Couples to find a solution, such as re-scheduling if we can.



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