10 Questions with Emily Eskew

Salt and Rose

Florist - Emily Eskew

10 Questions with Emily Eskew

1. Introduction: What's your story?

Hello! I'm Emily Eskew and I'm the Lead Floral Designer and Owner of Salt and Rose Floral Design. My passion for flowers started when I was very young. I was always the kid picking flowers in the field, and as I got older my grandmother taught me how to arrange flowers in Ikebana style. She was stationed in Okinawa, Japan, and learned while she lived there. I still have her frog pins. I was an artistic kid, and my favorite subject was any art class I could get into. Getting to apply my artistic vision to florals has been an amazing adventure. I decided to change my career from International Business to Floral Design. I opened my business during the pandemic after I finished training school. I wanted to create a business that created unique floral designs and installations.

2. What's your experience as a wedding florist business? How many weddings are in there in your portfolio?

I have been a florist for 2 years now, but I have been exclusively a wedding florist for around 6 months. I have about 20 weddings under my belt. I'm looking forward to doing more!

3. How far in advance do couples need to secure your services?

Bookings this year are happening quickly! If you want to book our services for this year it's best to book as soon as possible. We typically see couples book out from a year to 6 months.

4. How do you price your floral arrangements? What are the different packages that you offer and which one is your most popular package?

Price is based on types of blooms, bloom source, labor, and production. We tailor our weddings to each bride. Every bride is unique and we don't make the same arrangements twice. So, we do not provide packages.

5. How many meetings will you have with the couple, and how will they be involved?

I meet the couple for an initial consult on Zoom. Brides are welcome to send inspirations to me during the months leading up to the wedding and I can adjust the mood board accordingly. I'm very hands-on. I then do a final zoom call a month before the wedding to finalize everything. Usually, I do a walk-through of the venue with the planner or on my own to familiarize myself with everything. I'm happy to initiate more communication as the bride needs it.

6. Who else is in your team and how many people on your staff will be at the wedding?

I run the business by myself, Full-time. I use many resources to streamline my business. On the wedding day, I hire freelancers as needed but usually deliver and assemble everything alone.

7. How would you describe your design style? (e.g. traditional, modern, rustic, organic)

I would describe my design style as eclectic, wild, unique, and modern.

8. Who will handle setup and delivery? What other services do you offer?

I handle set up and delivery, and hire freelancers as needed. I have some great people that I work with. We also can break down the florals of the wedding at the end of the reception.

9. What happens to the flowers after the wedding?

The flowers can be donated to a nursing home, taken home with guests, or brought back to the couple's place. We can also dispose of them in an ecologically friendly way and we recycle any non-organic matter.

10. What is your cancellation and/or refund policy?

Our deposit is non-refundable but we will change your date in case of illness or COVID-related matters. We do not issue refunds once the contract is signed.



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